Sunday, April 11, 2010

Clip Mobile Coupons


More explorations on interactive advertisements (though not in the traditional sense), I found out about this really cool application for iphone the other day. It is a location-based coupon program that detects and finds stores and services close to you, and when it finds them, it provides the user with a coupon code that they can use. It's pretty phenomenal! Some stores in the Toronto area use these coupons, like stores and some restaurants, so it's worth checking out! I'm starting to sound like an advertisement now... but this program is a really interesting look into the potential coupon paper-clipping free future in the coming years.


Monday, April 5, 2010

The AdPod

I found this very interesting interactive advertisement at the Eaton Centre not long ago. It was pretty phenomenal! Even though it is really only a touch screen that reacts to the user's touch to interact with different ads, it is like a really cool look into the future! Maybe for one of my thesis ideas, look into this technology, and how it can advance even farther from this...?

Wednesday, March 31, 2010

More Thesis Ideas....

The Living Plaque

- A system that uses QR / Tag codes to give patrons information about the various heritage sites around the city of Toronto. The reason why QR codes are being used rather than physical plaques is that the QR codes add an additional layer of interactivity. Users will be able to share and document their images, experiences and ideas about specific heritage sites, through sites like Flickr and possibly a blog of some kind.

Interactive Advertisement

- From a blog previously posted. Before the internet, advertisements have always been a one-sided medium. Now, however they are very interactive pieces of design; allowing users to share their ideas and thoughts about it. Not entirely sure what to explore with this one yet....

Life Based Gaming

- Since we were very young, we have been playing games with one another like tag and hide-and-go-seek. Now with mobile devices we are able to play games through GPS and location services. What would the future hold for the practice of playing games? When people play games they always strive to achieve a specific task or goal. Is there a way we can apply playing games to our everyday lives? Would it help us actually work harder and better if it's more fun and enjoyable?

Sunday, March 28, 2010

Ahhhh!!

Sorry for having posts all over the place.

I usually write them all down on paper first, then post them on here when I have time. I've gotten crazy busy (plus I have 4 of these things to post to), so I fell behind! :( I will post proposal ideas soon...

Friday, March 12, 2010

Interactive Narrative

For my 'Game Studies' class, I am looking into the game genre of the interactive narrative. What these games usually encompass is that they are titles whose storyline changes shape or form depending on the player's actual actions while in the game, and through their interactions with characters and NPCs. I've been reading the book "Pause and Effect: The art of the Interactive Narrative" (by Mark Meadows) and it has been a really interesting project so far. The evolution of this particular genre (and the 'AI' as well) has advanced so quickly it boggles my mind. Moving from chatterbot programs like ELIZA (which was made in the 1960s) to games like Facade, Mass Effect and Heavy Rain, even the visuals have moved leaps and bounds giving us very realistic characters to interact with. It makes me wonder what the future holds for this type of genre...

Tuesday, March 2, 2010

Folding@Home



Folding@Home is a downloadable online application for the Playstation 3 (and PC - but I'll be focusing on the console version) that was created by Stanford University in 2007.

The program studies the changing shapes (ie. folding) proteins make for different functions ( ex. one can become an antibody to fight disease, but another can fold and become hair, or skin). If proteins don't fold correctly, the result can be any number of diseases, such as, Alzheimer's, Mad Cow, Parkinson's disease, and cancers.

What makes the application so interesting, is its technological innovations. While using the program online, the Playstation begins to work in sync with the hundreds of thousands of other systems around the globe that are running the program at the same time, giving an incredible amount of computing power to simulate the folds in proteins. Stanford states that thanks to this increase in processes, previous studies that would have taken years to even simulate can now be completed from within a few weeks to a couple of months.

The console version is also a social activity as well, allowing you to join teams of others online, and having a scoreboard to see the top contributors. The program also contains a map allowing you to see all of the other systems that are folding, an news program to catch up on headlines, and local / international weather.

The program is free to download, and can be a source for news and weather reports. It is available for Playstation 3 owners, as well as computer users. Users can contribute to these studies and eradicate diseases just by leaving their systems or computers idle ( using a computer just to listen to iTunes, why not help towards a cause?). Innovative in that instead of a University or Lab spending an incredible amount of money on a new supercomputer or technology - why not use the processing power that is already widely available?

Thursday, February 25, 2010

The Lights Are On, But Nobody’s Home

Social websites that are ‘location-aware’, such as FourSquare and Google Buzz, are more popular now than ever. They are interesting, ‘revolutionary’ little bits of software and technology; bringing people together, and educating them about local areas they otherwise would probably never visit. An aspect of these programs that are rarely touched on, however, is how potentially unsafe they can be.

PleaseRobMe.com, a website and research project launched by a small Dutch group named ‘Forthehack’, shows just how risky these applications are (potentially), educating the public about how every time someone posts their location on the internet, that person is publically announcing that they are not home (and can possibly get robbed, or worse). To illustrate their point, the website posts updates from various users from FourSquare on their homepage, letting the public know when that person left home and when they last checked into the service. The site also presents map locations of the user through Twitter alerts.

The goal of the site isn’t to be a scare-tactic and keep people away from these sites, but instead attempts to be a kind of security operation. In today’s age where it seems like everyone is connected to the Internet and uploading his or her everyday, we begin to see how vulnerable we can be (and how dangerous it can get).

It gets to the point to where a user can use simple deduction, to learn where a user is at any certain time.

I know sites like these are incredibly popular, (almost everybody uses them, including myself), but what do you think of their privacy options (if any)? Do you think they’re easily accessible right now, or too hidden away? Should there be ways to educate people about the issues with privacy and these applications to prevent something (like being robbed) from happening?

Location-Aware Social Nets : Lights On, Nobody Home

Wednesday, February 17, 2010

Group Stuff 8

AM Group 11

  • Received answers from Luna!
  • Looking at their answers, very interesting views on QR codes.
  • A lot of data to look through, and to simplify.
  • Got a reply from Autoshow staff, group is now compiling questions to ask.
  • Email interview only, sadly.
Still have no time for readings, will have to wait until reading week. A lot of work this semester! :(

Friday, February 12, 2010

Group Stuff 7

AM Group 11

  • Coming up with questions to ask...
  • Asking each other, comparing questions, looking at things...
  • Getting things together to send to the CEO
  • Also sent email to Autoshow people, to see if they are willing to interview.
Still unable to find time to look into readings and type out / post my explorations with my thesis.... stay tuned...

Friday, February 5, 2010

Group Stuff 6

AM Group 11

  • Alan obtained interview with the CEO of Luna Development.
  • Looking into questions to ask him about QR Codes and effectiveness.
  • Starting to get ideas together.
  • Tracking down more Autoshow posters with QR codes.
  • Maybe find one somewhere and observe it?
  • Are people using QR Codes?
  • Looking at articles, research that already exists.

Wednesday, February 3, 2010

Busy...

Going to be a very busy week.
I will post my reflections on the #2 Readings later this week.

Tuesday, February 2, 2010

Thesis Idea? :: Interactivity Between the User and the Medium - Past, Present and Future ::

The subject I am considering for my thesis concerns the past, present, and future of the relationship between the end user and various (constantly evolving) media. For centuries, we have used various methods of media to communicate and evoke a kind of response of one another. These methods of communicating started with more of a one-sided method of communication, with governments providing propaganda posters and informational material to the public without leaving room for any feedback or interaction whatsoever. Examples of this would be the posters and etchings nobles would display in France during the French Revolution, as examined in Jacob A. Belzen's book "Changing the Scientific Study of Religion".

Such methods of media have drastically changed once the focus is moved from the past and into the present, especially with the advent of the internet and the effects of globalization. In the present, the relationship between the user and the medium is much more intense than it once was. Products and advertising still reach out to the consumer and communicate what they would like through flashy imagery or statements that would appeal to specific target markets, however, now because of the internet the user has the ability to speak their minds and communicate back to the product or service. Users and consumers are now able to interact with the people behind the product (something they otherwise would not be able to do) or even publish their own ideals to the masses through sites like YouTube and Twitter, as stated in Kacprzyk's book "Web Personalization in Intelligent Environments".

Other advancements in technology, such as in movies and digital entertainment, have been opened up to user interactivity. In games like 'Mass Effect', for example, every character and situation reacts and expresses themselves to the user based on the user's own personal choices and beliefs. The games and movies themselves even change to fit that to the playing style and thought processes of the user interacting with the object. Such interactivity was almost completely unheard of several years ago, when technology and the media were not quite up to par.

I would like to look further into these developments over time, from the past to the present, and ultimately look into what all of this may lead into the future. I am very interested in the topic of user interactivity and technology, and I can't wait to see what there is to find.

Here is my potential bibliography for this study:

Belzen, Jacob A. (Editor). Changing the Scientific Study of Religion: Beyond Freud? : Theoretical, Empirical and Clinical Studies from Psychoanalytic Perspectives. Dordrecht, NLD: Springer, Netherlands, 2009.

Brennan, Teresa. Exhausting Modernity: Grounds for a New Economy. Florence, KY, USA: Routledge, 2000.

Cavell, Richard. McLuhan in Space: A Cultural Geography. Toronto, ON, Canada: University of Toronto Press, 2003.

Elliott, Anthony. Social Theory Since Freud: Traversing Social Imaginaries. Florence, KY, USA: Routledge, 2004

Kacprzyk, Janusz, Castellano, Giovanna; Jain, Lakhmi C. Web Personalization in Intelligent Environments. 2009.

Lebeau, Vicky. Lost Angels: Psychoanalysis and Cinema. Florence, KY, USA: Routledge, 1994.

Loewenberg, Peter. Fantasy and Reality in History. Cary, NC, USA: Oxford University Press, Incorporated, 1995.

McEwan, Tom (Editor); Gulliksen, Jan (Editor); Benyon, David (Editor). People and Computers XIX: The Bigger Picture: Proceedings of HCI 2005. London, GBR: Springer London, 2006.

Petcock, Agnes. Freud, Psychoanalysis & Symbolism. Port Chester, NY, USA: Cambridge University Press, 1999

Taylor, Eugene. Mystery of Personality: A History of Psychodynamic Theories. New York, NY, USA: Springer New York, 2009.

Friday, January 29, 2010

Group Stuff 5

AM Group 11
  • New Group meeting to discuss topic.
  • Exchanged contact info via email for better connections.
  • Narrowed down topic to QR Codes in the TTC system.
  • Mainly dealing with busses and streetcars.
  • What TTC information can be integrated into QR codes?
  • Schedules, route books / maps, information, etc.
  • All busses and streetcars have GPS, can QR codes track it?
  • Find locations of QR Codes around the city, are they effective?

Sunday, January 24, 2010

Group Stuff 4

AM Group 11
  • Starting to put our presentation together.
  • How can the link between mobile content and traditional media benefit Toronto?
  • Told to narrow our focus again! Still way too broad.
  • Should we look into TV? Radio? Film? A specific app?

Saturday, January 23, 2010

Group Stuff 3

AM Group 11
  • Sharing links to articles like mobilemarketer.com
  • QR Codes and Twitter?
  • Looking at how effective QR Codes are in Toronto?
  • Observe how they are used? Are they effective?
  • Is the topic too broad?
  • Interviews, research from other QR campaigns done in the past, etc.

Friday, January 22, 2010

Group Stuff 2

AM Group 11
  • Posts on Facebook Group.
  • Thinking of looking at advertisements that use ScanLife?
  • Tried multiple apps but won't work for me.

Wednesday, January 20, 2010

Group Stuff 1

AM Group 11
  • Held a group meeting to determine topic and course of action.
  • Signed up and created a Facebook group to organize ideas.
  • Thinking of looking at smartphones? QR Codes? ScanLife?
  • Roles not yet assigned.
  • Downloading QR Reader apps to see what information is given away.

Saturday, January 16, 2010

Readings 1 Reflection

The first group of readings I found were very truthful and interesting. Davis' article speaking about the roles colleges and universities play when in relation to students and future graduates was something that really struck me. It had never really occurred to me that liberal studies were all that important in the broad scope of things of to come, and that they were only subjects of interest that we were able to pursue (naive to think, I know).

Davis focuses on the importance of these subjects, and how studying them gives students the ability to be predictive and responsible for the ever-changing careers ahead of them. Without any of this knowledge about design history, art, and other new technologies, a new graduate would not be able to handle the changing field of graphic design -- something that I really believe is true. Having attended college for a few years before coming to OCAD, I noticed their complete lack of liberal studies, or even looking into the future of graphic design. We never looked at any history courses, nothing about the fine arts or history of typography, or even theories on grid structure. Instead, all we would focus on was the practical aspect of graphic design; how to use the programs, how to make designs 'work', and the world of the design in the present -- never looking into the past or the future.

Moving onto Swanson and Leedy's articles afterward, the importance of liberal studies (and methods of research) were shown to me even further. Swanson's article follows in the same footsteps as Davis', talking about the important of liberal studies, and that in a sense, graphic design is in itself a liberal study as well. To Swanson, graphic design as a program at a university, is not something that is completely concrete. Instead, graphic design allows the student to branch out and explore all different facets of art, and various subjects at a time. Liberal studies courses follow this same type of idea, with the subject matter offering students many different outlets for what they've learned, and has the potential to conect many disciplines. Going back on what I said about Davis' article, I agree with this point also. I find that learning graphic design in a university environment allows a lot of freedom of where you would want to take the knowledge; be it digital applications, package design, editorial layouts, etc.

Leedy and Ormrod's article moves on from this importance of liberal studies and art history, and instead moves into the area of actual research and its importance. It talks about the common misconceptions and ideals people get from even hearing the word 'research'. I will admit, before I came to university, whenever I would hear the word I would think of a mad scientist in his lab, or something related to science -- but in actuality, it isn't like that at all. Leedy's article talks about these misconceptions, telling us what research is and isn't. He states that research isn't mere information gathering, or rummaging around for information; but rather it is a process of "collecting, analyzing, and interpreting information / data in order to increase our understanding" of the world around us. After being at OCAD for a few years, I agree with Leedy's article. I think that research is incredibly important, I wouldn't be able to do any designs without it, and I feel that research (along with the study of art and typographical history) is an important topic for all designers to learn.

Articles:
Meredith Davis - The Landscape of Graphic Design Education
Gunnar Swanson - Graphic Design Education as a Liberal Art
Leedy / Omrod - What Is Research?