More explorations on interactive advertisements (though not in the traditional sense), I found out about this really cool application for iphone the other day. It is a location-based coupon program that detects and finds stores and services close to you, and when it finds them, it provides the user with a coupon code that they can use. It's pretty phenomenal! Some stores in the Toronto area use these coupons, like stores and some restaurants, so it's worth checking out! I'm starting to sound like an advertisement now... but this program is a really interesting look into the potential coupon paper-clipping free future in the coming years.
